2014’s December to Remember

When ARTvision Atlanta debuted in December in 2011 as a stand-alone event, it meant that Pizza for Good, art sales and general fund-raising stretched out the entire month. And in 2014, we had many exciting milestones and happy syncronicities of which we’re very proud.

"Mar Pacifico" by Dee Ruff, which fetched $450 for Positive Impact.

“Mar Pacifico” by Dee Ruff, which fetched $450 for Positive Impact.

1 Dec. 2014
We started the month as we’ve always done, commemorating World AIDS Day with a quote from ARTvision artist Dee Ruff. This day always marks the kickoff of fundraising for Positive Impact. “Positive change can transform disappointment into contentment,” she says. “Positive change can transform PI clients into a state of peacefulness, and it can happen piece by piece, just like a mosaic.” (more)


“Sea of Prayers” by Gene Rector—$200 to Positive Impact.

8 Dec.
We sold our first-ever birdhouse, crafted by first-time AV artist Gene Rector. The piece, “Sea of Prayers,” is made of reclaimed wood and makes the perfect addition to anyone’s backyard. The piece sold for $200 to Jd Isaacs upon being posted to the web, ahead of our Preview Night and Main Event.

11-12 Dec.
Our VIP Preview & Pizza for Good book signing was abuzz and alight with new connections, friends and about $2,000 in donations for PI. The Main Event featured #AVSquared winners and a presentation for Michael Baker and Paul Plate, who will be departing the agency this year.

We were lucky to have AV sponsor Lorikay (Stone) Photography on hand to capture some of our proudest moments.


ARTvision’s Main Event sales/donations

Event Pictures on SmugMug: VIP Preview | Main Event

Midway through ARTvision's VIP Preview Night

Midway through ARTvision’s VIP Preview Night

17 Dec. 
I met with a TV development rep (I won’t name her since we’re still in discussions) to discuss adapting Pizza for Good in to a series. More on that as the year unfolds, but it certainly is an exciting possibility. Keep your fingers crossed!

20 Dec.
Someone mentioned to me how much they love fontina cheese, and it got my wheels turning to develop a pizza based on that type of cheese. The result? “Fun Tina,” which is an olive-oil-and-lemon base, with grated fontina cheese, caramelized shallots and crispy kale. This pie became my new favorite in our arsenal; I’ll post the full recipe very soon.

30-31 Dec.
Cooking for The Annual NYE Gourmet Pizza Extravaganza is just as much fun as hosting the party itself. My co-host and sous chef Michele Segré and I churned out some super-tasty offerings. In addition to “Fun Tina,” we also crafted a wacky pie called “East Meets West,” which is an Asian-inspired glaze topped with mac ‘n cheese bites from Trader Joe’s, and

the finished "Fun Tina"

the finished “Fun Tina”

mozzarella. Pretty yummy stuff. We had a number of generous donations and great sales—all of which we’ll total up and post next week.

This event could not be a success without sponsors, volunteers, artists and attendees. My co-host Michele; our sponsors Baraonda, Rose Squared, Metro Gallery & Framing and Lorikay Photography; displaying artists like Leesa Brown, Greg Davis and Dee Ruff, among 20 others; and our many attendees of both the first ARTvision event and the New Year’s Eve pizza party—have all transformed a small gathering in to a change-making annual tradition.

Cheers to a fantastic 2015! This year, ARTvision will celebrate its 10th anniversary with “ARTiculate: Global Expressions.” More on that in the coming months.

For now, here’s how you can get involved: buy Pizza for Good | subscribe to Will’s mailing list | follow the PFG book blog

PFG: Buy it for the recipes… Use it to boost your community


Our New Year’s Eve Gourmet ‘Pizza For Good’ Menu is Set!

For the 13th consecutive year, we’ll be gathering at my house in midtown Atlanta to ring in 2015 with lots of spiffy gourmet pizzas. We’ll be taking donations for Positive Impact and selling ARTvision pieces to close the year in style.


We are eternally grateful to Baraonda Atlanta, which has graciously agreed to dough-nate again this year and is one of our official sponsors. Please make SURE to patronize this local restaurant—for locals and folks who come in from out of town. Special thanks to Baraonda manager Alin Cruceanu for always supporting us enthusiastically.

We have some our themed-pizza greatest hits, as well as a few new topping recipes as well. Here are the new ones:

the finished "Fun Tina"

the finished “Fun Tina”

Fun Tina
• Olive oil & lemon zest
• Fontina Cheese
• Caramelized shallots
• Crispy kale

2014-12-30 14.07.50

Asian glaze base for “East Meets West”

East Meets West
• Asian glaze
• Mac ‘n cheese bites
• Mozzarella

And some of our returning champions:

“Pesto Perfect,” “Closed on Sundays,” “The Carnivore,” “Lexstacy” and more!

Please consider making a donation in support of Positive Impact. You can click right to PI’s donation partner, Network for Good, by clicking here.


Click logo to go directly to the PI donation page


In total, there are three ways you can get involved and support the mission:

1. Buy Pizza for Goodin print or in digital form. If you purchase the print version for $20 I’ll donate $5 to a charity of your choice.
2. Support Positive Impact directly. Any size donations welcome!
3. Purchase an ARTvision piece! For more on the selection, click here.

Happy New Year! Pictures, video and a recap coming soon.

Support Matters.

ARTvision-7 placards_Layout 1


Pictured above: ARTvision-7 art placards, complete with sponsor logos at the bottom.

I’ve been throwing the New Year’s Eve Gourmet Pizza Extravaganza for 13 years now – and, in 2014, it’ll be nine years organizing, curating and hosting ARTvision Atlanta. We broke $50,000 this past year in cumulative earnings, which is a great milestone indeed.

ARTvision began as a small, online art benefit in conjunction with the pizza bash. Over the years, though, it grew in reach, audience and participation. The more AV blossomed—including moving it to an earlier start in December as a standalone event—the more support an assistance we required. (This facet is covered in the pages of “Pizza for Good,” so if you haven’t gotten your copy yet, please do!)

This post is a celebratory “thank you” to all those companies/people/entities who have supported the pizza party and ARTvision – both of which support Positive Impact‘s important programs. Our sponsors, past, present and future:

  1. Baraonda Atlanta. As a critical part of any Pizza for Good event, you’ll want to explore your town for pizzerias or italian restaurants who might be open to “dough-nation” of pizza dough. (Tips and tricks are included in Round One of the book.) We are so lucky to have Baraonda supporting the NYE pizza party, ARTvision and Positive Impact with free dough every year. They are truly exceptional people, and even hosted us for the book-release party.
  2. Stonehurst Place. I met owner Barb Shadomy in the most neighborly of ways—when her then-caretaker was canvasing the neighborhood getting to know people close by. Stonehurst is a luxury, eco-friendly bed and breakfast located in the heart of midtown Atlanta. Stonehurst has offered to house a few of our artists, and owner Barb has donated from her personal collection to ARTvision in multiple years.
  3. Rose Squared Gallery & Framing. JD Issacs has been a fervent supporter of both Positive Impact and ARTvision for a number of years, and has framed some of our most successful pieces—including “In the Moment” by Delia Cochran. Visit him just off Decatur Square.
  4. Metro Gallery & Framing. Walt Woodall is my neighbor down the breezeway at Studioplex, and is a must-visit for those framing in the Old 4th Ward. Walt has graciously donated services in multiple years for the purpose of raising money for PI.
  5. The Framers on Peachtree. Bryan and the gang at Framers offered us a discount on framing in past years, and they have a number of readymade frames that are ready to go. Excellent quality and prices, not to mention friendly, reliable service.
  6. World of Wiffledust. Lisa Wiffledust has been a friend and a champion for nearly a decade now, and I’m so proud to call her friend. She’s frequently beaming out our posts and news to her network—a vibrant community of like-minded artists and fans.
  7. MyPhotopipe.com. This Atlanta-based photo-output company sponsored one year and remains my company of choice for photo development and finishing. We hope to sign them back as sponsor in a future year.
  8. Outwrite Bookstore. Even though Outwrite has gone to the bookstore in the sky, Outwrite was an Atlanta institution and Phillip Rafshoon was a frequent champion of both AV and PI. (Side note: Outwrite’s old tables now live at Stone Four Studios.)

These business and the people behind them are critical to our success every year – and similar outfits around the country will want to help you in your event, too. When you ask folks for support, you might not be surprised to learn that the answer can oftentimes be “yes.”

Thank you to everyone who pitches in to help each and every year. We couldn’t do it without you!