Seth Rogen & ‘Hilarity for Charity’


In the hopes of raising awareness for Alzheimer’s Disease, Seth Rogen has launched Hilarity for Charity, which is “a nationwide program that encourages and supports college groups to throw their very own HFC events to raise awareness and much needed funds for Alzheimer’s Disease,” as the website states.

This is the  same model as Pizza for Good – where you can duplicate the model of a pizza charity with a ton of fun along the way. Congrats to Seth for being a “do-gooder” and raising both funds and awareness for a disease that affects so many. Although the website gives an entire section of personal stories of folks who have affected family members, I’d like to see them add a page that talks more specifically about the number of people who this disease affects and why supporting it is important.

Still, it’s a great effort. Check it out here. Seth’s opening statement to a congressional-committee hearing was pretty funny. have a look:

Amazon Reviewer: ‘Support your local economy’

"Mint Condition" - mint pesto with goat cheese

“Mint Condition” – mint pesto derived from mint grown in the backyard, topped with feta.

Pizza for Good boasts a number of different important themes – using tasty pizza to raise money, highlighting people doing great things in their communities and terrific recipes, among other things. But a reviewer on Amazon cited another critical piece: supporting local businesses.

“Support your local economy,” the commenter wrote. “The concept is great for community involvement.”

That person—who chose to remain anonymous—is dead on the money. Instead of, for example, ordering a Domino’s pizza where all ingredients are mass-produced and have questionable additives, Pizza for Good gives you recipes that ALL contain options on how to make them using fresh, in-season ingredients.

Quoting from the Ingredients Are King: Supplement and Buy Local section of the book:

David Bradley, executive chef of Lure in Midtown Atlanta—part of Fifth Group restaurants—urges Pizza for Good readers to build relationships with local purveyors, whether at a green market or another local establishment, to buy local, then fill in where you have to with easy-to-buy stuff.

“Not every single thing on a plate or in a dish has to be 100 percent local for me,” he says. “I’d much rather use a canned tomato than a fresh one, probably nine months out of the year. If I’m going to make sauce I’ll make it with canned tomatoes and then try to buy locally made mozzarella. Or buy some really nice milk and make my own ricotta or something like that.

“You can still have that element and a handmade feel to it, but again it goes back to quality,” he adds. “The ambitious and proper thing would be to make it at home. But that’s probably not most people’s reality.”

That’s true, but with a bit of creativity you can generate your own ingredients or buy them from a local, responsible source. With small, local business under constant fire from big corporations, support them as much as you can.

This review came from Amazon, here’s a reminder: Buy the book on Amazon, and please write a review. We can keep PFG bubbling (sorry, bad pun) at the top of the rankings and selling well if we keep those reviews coming!

And keep us posted if you’re planning on a Spring PFG Party in your town! – WP


Recipe Idea & Contest

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Instinct is a core component in Pizza for Good—where you get a spark for a new idea and run with it. We summoned that force last year for 2013’s New Year’s Eve party with “All in the Family,” a pizza that’s as simple as it gets.

Use your favorite recipe for meatloaf (in this case, we used the meatloaf from Foods of All Nations in Charlottesville, Va.). Cook it to your preference, crumble it up cover your dough and finish with mozzarella cheese. done, done and done!

The pizza was named by my co-host, Michele Segré, after I presented the idea to her during our days leading up to the party.

The first person on Facebook to guess the reason why we named it that (and the actor’s name connected to it), will get a free Amazon copy of PFG! Go on over to the Facebook page and give us your guess.

Reminder: we need your Amazon reviews! PFG has been hovering in the top 5 in the pizza-baking category, and we want to notch in at No. 1. So if you dug the book, please jump over to Amazon and give us some love! Also, tweet us with the hashtag #GoodRising.

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New 5-Star Amazon Review: ‘Great Recipes, Fantastic Stories’

Thank you, Penny Frulla, for your stellar Pizza for Good review on Amazon!

“Pizza is by far the most favorite food in my house. I am so excited to try each and every one of these recipes and share the stories with my family. Hoping to start our own Pizza Art Auction in Chicago this year to give Will Pollock’s idea a little momentum. Thank You!!!”

If you’ve read PFG and are ready to leave a review, please do – it helps Amazon’s rankings tremendously.

Support Matters.

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Pictured above: ARTvision-7 art placards, complete with sponsor logos at the bottom.

I’ve been throwing the New Year’s Eve Gourmet Pizza Extravaganza for 13 years now – and, in 2014, it’ll be nine years organizing, curating and hosting ARTvision Atlanta. We broke $50,000 this past year in cumulative earnings, which is a great milestone indeed.

ARTvision began as a small, online art benefit in conjunction with the pizza bash. Over the years, though, it grew in reach, audience and participation. The more AV blossomed—including moving it to an earlier start in December as a standalone event—the more support an assistance we required. (This facet is covered in the pages of “Pizza for Good,” so if you haven’t gotten your copy yet, please do!)

This post is a celebratory “thank you” to all those companies/people/entities who have supported the pizza party and ARTvision – both of which support Positive Impact‘s important programs. Our sponsors, past, present and future:

  1. Baraonda Atlanta. As a critical part of any Pizza for Good event, you’ll want to explore your town for pizzerias or italian restaurants who might be open to “dough-nation” of pizza dough. (Tips and tricks are included in Round One of the book.) We are so lucky to have Baraonda supporting the NYE pizza party, ARTvision and Positive Impact with free dough every year. They are truly exceptional people, and even hosted us for the book-release party.
  2. Stonehurst Place. I met owner Barb Shadomy in the most neighborly of ways—when her then-caretaker was canvasing the neighborhood getting to know people close by. Stonehurst is a luxury, eco-friendly bed and breakfast located in the heart of midtown Atlanta. Stonehurst has offered to house a few of our artists, and owner Barb has donated from her personal collection to ARTvision in multiple years.
  3. Rose Squared Gallery & Framing. JD Issacs has been a fervent supporter of both Positive Impact and ARTvision for a number of years, and has framed some of our most successful pieces—including “In the Moment” by Delia Cochran. Visit him just off Decatur Square.
  4. Metro Gallery & Framing. Walt Woodall is my neighbor down the breezeway at Studioplex, and is a must-visit for those framing in the Old 4th Ward. Walt has graciously donated services in multiple years for the purpose of raising money for PI.
  5. The Framers on Peachtree. Bryan and the gang at Framers offered us a discount on framing in past years, and they have a number of readymade frames that are ready to go. Excellent quality and prices, not to mention friendly, reliable service.
  6. World of Wiffledust. Lisa Wiffledust has been a friend and a champion for nearly a decade now, and I’m so proud to call her friend. She’s frequently beaming out our posts and news to her network—a vibrant community of like-minded artists and fans.
  7. This Atlanta-based photo-output company sponsored one year and remains my company of choice for photo development and finishing. We hope to sign them back as sponsor in a future year.
  8. Outwrite Bookstore. Even though Outwrite has gone to the bookstore in the sky, Outwrite was an Atlanta institution and Phillip Rafshoon was a frequent champion of both AV and PI. (Side note: Outwrite’s old tables now live at Stone Four Studios.)

These business and the people behind them are critical to our success every year – and similar outfits around the country will want to help you in your event, too. When you ask folks for support, you might not be surprised to learn that the answer can oftentimes be “yes.”

Thank you to everyone who pitches in to help each and every year. We couldn’t do it without you!